ESPN Wager plans launch in New York, the biggest U.S. betting market
ESPN Wager plans launch in New York, the biggest U.S. betting market
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ESPN Wager is coming to the Huge Apple.
Penn Leisure, which operates the sports activities betting platform, can pay Wynn Resorts $25 million for market entry, it mentioned Tuesday. It is the identical quantity Wynn paid New York state to function there.
Wynn Interactive, a subsidiary of Wynn Resorts, was awarded a New York cellular sports activities betting license in 2021. Penn was not — and it has missed out on the motion from the nation’s largest sports activities betting market.
Within the two years since New York launched on-line sports activities betting, not less than $35.7 billion has been wagered within the state. Throughout each month however one throughout that interval, it has had the next betting deal with than another state.
On the time the state awarded licenses, hypothesis was rampant that Penn misplaced out on one for its Barstool Sportsbook as a result of controversy surrounding Barstool founder Dave Portnoy. Neither the New York State Gaming Fee nor the corporate ever confirmed that.
However final 12 months, Penn bought Barstool again to Portnoy for $1, after paying $551 million.
The transaction got here as Penn made a $1.5 billion deal over 10 years, plus $500 million in inventory warrants, to license one of the recognizable manufacturers in sports activities: ESPN.
When ESPN Wager launched in mid-November, effectively after the beginning of the Nationwide Soccer League season, it was in some 17 states and had roughly 2% market share. But it surely noticed a notable enchancment virtually straight away. As an example, it grabbed 7.4% market share in Pennsylvania in November, up from 3.7% in October.
FanDuel and DraftKings nonetheless occupy a close to duopoly nationally, with BetMGM and Caesars taking on the third and fourth positions. However Eilers & Krejcik estimated ESPN Wager got here away with 8% market share when it launched in November, adequate to take a third-place place.
Financial institution of America analyst Shaun Kelley more info wrote in a be aware Friday that ESPN Wager may very well be a shock beneficiary of Taylor Swift followers tuning into the NFL, and Sunday’s Tremendous Bowl particularly, because of the singer’s relationship with Kansas Metropolis Chiefs tight finish Travis Kelce.
Now, if New York gaming regulators log out on the license switch to Penn, ESPN Wager may present new and doubtlessly formidable competitors within the nation’s largest sports activities betting market.
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